Eight seconds. That's how long you have to catch your potential customers’ attention, and the reality is that it is a continuously shrinking target, so you have to be at the top of your game! In 2012, the average human attention span was twelve seconds. Fast forward to 2015, and you are down by four seconds already. Even a goldfish has an attention span of nine seconds, and our world is an increasingly distracting place. The competition is fierce, but you can't let the competition overload you, your staff or your valuable resources.