The Professional Beauty Association (PBA) launched a campaign to help raise awareness of the importance of licensing and the effects of deregulation in their industry during "#IAMLicensed Month." In December 2012, PBA conducted a first-of-its-kind national poll regarding regulation and licensing of beauty industry professionals. By using eye-catching digital/print ads and social media, the PBA raised awareness of the issue and recruited people to join the movement.

Learn more by visiting their website.