Storytelling is an essential component of nonprofit communication, but very few organizations have a firm grasp of what good storytelling truly is and how it can be leveraged to improve outreach and fundraising. This is especially true among smaller organizations, which often lack the resources and staff to invest in developing the required processes and fostering in-house expertise.
With support from the Eugene & Agnes E. Meyer Foundation, CSIC conducted best practice research on nonprofit storytelling and offered a series of workshops to train nonprofit leaders in developing more effective stories with greater impact. The culminating publication aims to fill the existing storytelling resource gap by providing examples of good, compelling stories that have had measurable outcomes for organizations, along with a step-by-step strategy for creating and sharing these stories. These are particularly geared toward smaller organizations.