When it comes to any kind of communications – from PR and social to IR and marketing – your organization’s target audience is the beginning and end of it all. Your Alpha and Omega.

However, when’s the last time you thought about who your audience really is?

It’s easy to get so caught up in the never-ending cycle of creating and promoting content that you begin to think of your audience in over-simplified terms such as “the media” or “consumers.”

The problem with this is that within these broad audience labels, there are more specific segments you need to consider when honing your message or selecting which channels to share your content across.

Not doing so could mean a missed opportunity down the line.

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