PR Newswire's senior manager, Amanda Hickens, shares nine audience segments you need to consider for content marketing success.
Science of Storytelling
Get the facts about the impact of visual storytelling by browsing case studies, white papers and reports from several organizations and authors.
Georgetown University's CISC and the Eugene & Agnes E. Meyer Foundation conducted best practice research on nonprofit storytelling.
The chemical and psychological makeup of our minds affect how we consume content: Our brains are wired to connect with compelling stories.